Legal

Privacy Policy

Last updated: July 27, 2026

Midland Connect is operated by COLE ASSETS, LLC. This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, request information, use our platform, call a business using our services, or otherwise interact with Midland Connect.

Information We Collect

We may collect names, company names, email addresses, phone numbers, service-request details, account information, customer and job records, call and message metadata, recordings when enabled and legally permitted, uploaded files, device information, IP addresses, usage information, and consent records.

How We Use Information

We use information to respond to inquiries, provide and support the Midland Connect platform, operate AI call handling and customer communication features, manage accounts, improve product performance, protect the platform, fulfill legal obligations, and communicate about requested services.

SMS Messaging and Mobile Information

When you voluntarily opt in, Midland Connect may send transactional text messages regarding your inquiry, requested services, appointments, estimates, invoices, account updates, and customer support. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.

Mobile information, including phone numbers and SMS opt-in consent data, will not be shared with third parties or affiliates for marketing or promotional purposes.

We may use service providers solely to support message delivery, hosting, security, customer service, and platform operations. SMS consent is not a condition of purchase.

AI Calls, Recordings, and Communications

Businesses using Midland Connect may configure AI-assisted call handling, call summaries, transcripts, routing, recordings, SMS, and email. Recording and consent requirements vary by jurisdiction. Each business using the platform is responsible for configuring and using these features in compliance with applicable laws.

How We Share Information

We do not sell personal information. We may share information with contracted service providers that help us host, secure, communicate, process payments, integrate software, or operate the platform; with a business you contacted through Midland Connect; when required by law; or in connection with a business transaction. Service providers may use information only to perform contracted services.

Data Security and Retention

We use reasonable administrative, technical, and organizational safeguards. No system is completely secure. We retain information for as long as reasonably necessary to provide services, maintain records, resolve disputes, enforce agreements, and comply with law.

Your Choices

You may decline optional SMS consent, reply STOP to unsubscribe from text messages, reply HELP for assistance, update account information, or contact us about access, correction, or deletion requests where applicable.

Third-Party Services and Integrations

Midland Connect may connect with third-party services such as telephony, AI, calendar, accounting, mapping, email, and payment providers. Their privacy practices are governed by their own policies.

Contact Us

Questions or privacy requests may be sent to andrew@midlandconnectil.com or by calling (217) 273-1753.

See also our Terms & Conditions.